I recently listened to the iProspect webcasst: “The Affluent Male: What His Online Behavior can Teach Luxury Brand Marketers”. I had previously read through their research and reported on it here, but I thought it would be worth sharing some more of their statistics.
The most interesting takeaways were that affluent men: visit Amazon more than any other site, are more influenced by sponsored links than banner ads, and prefer video and search ads to other forms.
Don’t forget there are 19Mil affluent men shopping online and they spend an average >$4K a year; that is an estimated market of $76Bil. Who says men don’t shop online?
Check out the below slides, and review the full deck here.